Accomplished designed a visual language and website for Das Programm, dealers in Dieter Rams' classic designs for Braun and Vitsoe. The systematic design style of that era is unrelenting and precise, and this was reflected in our work. The site is based on a simple grid system that forms a framework showcasing items for sale, with authentic colour coding to delineate product categories and aid site navigation on the user journey from home to online purchase. The site also features a collectors' forum and is built using a bespoke content management system, allowing the client to upload and edit images and control general content.www.dasprogramm.org
