We were asked by Navigate to create a memorable brand to represent their two main divisions, Events and PR. Introducing a cohesive and contemporary language all too absent in the maritime sector, we worked with them to achieve a unique market position without alienating their traditional audience. We usedillustrationas a key element to communicate a degree of character and personality unusual in this industry. We refreshed the brand mark, created an all-new eCommerce website for Events, reskinned the existing PR site – and enjoy an ongoing relationship with Navigate producing marketing and event collateral on a regular basis.www.navigateevents.com
